C
Cove
Bringing a touch of innovation and simplicity to the insurance industry
About Cove
Cove Insurance is a New Zealand-based insurtech company that provides car and pet insurance directly to consumers through a digital-first platform.
Read full description
The company's business model is centered on a technology-driven approach that enables customers to purchase and manage their insurance policies entirely online. This includes obtaining quotes, filing claims, and making policy adjustments through its website and a 24/7 chatbot, which aims to streamline the customer service process. By operating digitally, Cove targets a customer segment that prefers self-service and convenience.
The company has secured funding from investors, including the NYSE-listed reinsurer Greenlight Re, which indicates confidence in its model to capture a share of the New Zealand insurance market. Cove's strategy focuses on simplifying the insurance process, contrasting with the more traditional, broker-centric insurance industry.
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Devonport-Takapuna, New Zealand
- Employees
- 13
- Open positions
- None listed
- Dealroom signal
- 81.0/100
- Industry
- Fintech
- Sub-industry
- Insurance
- Sector
- Fintech, Car Insurance, Insurtech Distribution and Brokerage, PandC Insurance, NZ tech startup
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Cove.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Jul 2019 | $2M | $8M | Greenlight Reinsurance | — |
| SEED✓Equity / VC | Aug 2018 | $1.3M | $5.2M | ICE Angels | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Cove is 50K monthly website visits, up 38.9% over the last three months. Cove's team grew 18.2% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
ICE Angels
Series A1 investor entered at this stage
Greenlight Reinsurance
Other known investors2 additional known investors
NZ Growth Capital Partners
Reuben Halper
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cove on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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