Covatic Limited

The company's core technology operates on a "privacy by design" framework, utilizing on-device processing and edge computing to analyze data and segment audiences without personal data ever leaving the user's device. This ID-less approach enables clients to monetize their entire audience, including across platforms like iOS and Safari where tracking is restricted, without relying on third-party cookies or collecting personal identifiers. Covatic's solutions, such as its SDK, are designed to be compliant with regulations like GDPR and CCPA.

Covatic's business model revolves around providing tools that enable more effective and addressable advertising. Its clients, which include major media owners like Sky, Comcast, and Bauer Media, use the platform to increase ad yields and revenue through precision targeting. The technology creates audience cohorts based on content consumption and real-world behavioral insights, which can then be used for cross-platform retargeting on mobile, web, connected TV (CTV), and smart speakers. Products like 'Audience Linking' allow media owners to recognize anonymous user cohorts across their various digital properties securely. The company has formed partnerships with firms like CACI to integrate recognized socio-demographic data, such as Acorn segments, into its on-device targeting solution.