Core2 Group

About Core2 Group

Core2 Group Inc., founded in March 2012, operated in the big data and business intelligence market, providing predictive insights derived from digital activity. The company ceased operations around March 2016.

The firm was led by Chairman and CEO Thomas E Dailey, who brought extensive experience from leadership roles at companies like Claritas, Spectra Marketing, and IXI Corp, where he specialized in leveraging under-utilized data assets. He was joined by Chief Analytics Officer Keith E Brunton and Chief Financial Officer Joseph J Duda, who had prior experience in financial turnarounds and corporate sales.

Core2 Group's business model centered on analyzing vast datasets from website, email, and machine-to-machine traffic to generate actionable signals and alerts. This service was designed for small to medium-sized businesses and public firms, enabling them to monitor the digital performance of competitors, suppliers, and customers. The objective was to offer a real-time view of global demand and potential supply chain disruptions, providing a competitive edge in market analysis and credit risk assessment. The company secured Series A venture capital funding in April 2015 to support its growth.

The core offering was a data fusion platform that processed internet traffic data to produce competitive insights. By creating dynamic signals and triggers, the service allowed clients to anticipate market shifts and disruptions before they became widely apparent. This capability targeted clients needing to make informed decisions based on near real-time economic and brand performance indicators.