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cord

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London, United KingdomFounded 2020Other B2B Software
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for cord and the history behind them.

About cord

Cord operates a hiring platform focused on the technology sector, designed to facilitate direct communication between job seekers and companies. The company was founded in the autumn of 2016 by two friends, Ben Henley-Smith and another individual named Will, who aimed to simplify the job search process. They started the company without prior investment or startup experience, initially creating a basic messaging system for people and companies to connect. The platform operates on a business model that provides companies with direct access to active candidates through a flexible rolling monthly subscription, eliminating hiring fees.

The service is positioned as an all-in-one job search tool for technology professionals. For job seekers, it offers features to discover job openings, message hiring managers directly, manage applications, and benchmark salaries. For companies, Cord provides access to a pool of responsive candidates, with a reported 30% of them exclusively using the platform for their job search. The platform includes AI-powered tools such as candidate recommendations and summaries, programmatic advertising of job positions, an interview scheduler that integrates with Google and Outlook calendars, and tools to reduce unconscious bias in sourcing. It also offers integrations with Applicant Tracking Systems (ATS) like Workable, Greenhouse, and Lever. The company serves a range of technology-led businesses, from recent Y-Combinator alumni to publicly listed corporations.

Originally launched as a niche messaging tool for JavaScript developers in London, Cord has expanded significantly. It reports having over 250,000 developers, more than 4,000 companies, and over 16,000 live positions on its platform, establishing it as a substantial job search platform for developers in the UK. The company has facilitated over 150,000 direct conversations between candidates and hiring teams. As the platform has grown, so has its dataset, enabling it to generate insights into hiring trends, such as which companies attract the most applications. The company has stated its mission is to increase the number of people doing their best work by providing better tools to find it.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
London, United Kingdom
Employees
48
Open positions
None listed
Dealroom signal
70.5/100
Industry
Enterprise Software
Sector
Other B2B Software
Business model
SaaS
Client focus
b2b

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2021 $15M $60M NFX · Charlie Songhurst · Index Ventures —
SERIES A✓Equity / VC Dec 2020 $17M $68M Elad Gil · Charlie Songhurst · Matt Robinson · Guy Podjarny —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

cord website traffic

Latest recorded traffic for cord is 160K monthly website visits, down 42.9% over the last three months. cord's team grew 0% over the past year.

Latest monthly visits160K 3-month web change-42.9% 1-year team growth0%
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Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series A7 investors entered at this stage

Other known investors1 additional known investor

Team profiled 10 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇬🇧 United Kingdom · London HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about cord on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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