C
cord
Other B2B Software · London, United Kingdom · Founded 2020
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Cord operates a hiring platform focused on the technology sector, designed to facilitate direct communication between job seekers and companies. The company was founded in the autumn of 2016 by two friends, Ben Henley-Smith and another individual named Will, who aimed to simplify the job search process. They started the company without prior investment or startup experience, initially creating a basic messaging system for people and companies to connect. The platform operates on a business model that provides companies with direct access to active candidates through a flexible rolling monthly subscription, eliminating hiring fees.
The service is positioned as an all-in-one job search tool for technology professionals. For job seekers, it offers features to discover job openings, message hiring managers directly, manage applications, and benchmark salaries. For companies, Cord provides access to a pool of responsive candidates, with a reported 30% of them exclusively using the platform for their job search. The platform includes AI-powered tools such as candidate recommendations and summaries, programmatic advertising of job positions, an interview scheduler that integrates with Google and Outlook calendars, and tools to reduce unconscious bias in sourcing. It also offers integrations with Applicant Tracking Systems (ATS) like Workable, Greenhouse, and Lever. The company serves a range of technology-led businesses, from recent Y-Combinator alumni to publicly listed corporations.
Originally launched as a niche messaging tool for JavaScript developers in London, Cord has expanded significantly. It reports having over 250,000 developers, more than 4,000 companies, and over 16,000 live positions on its platform, establishing it as a substantial job search platform for developers in the UK. The company has facilitated over 150,000 direct conversations between candidates and hiring teams. As the platform has grown, so has its dataset, enabling it to generate insights into hiring trends, such as which companies attract the most applications. The company has stated its mission is to increase the number of people doing their best work by providing better tools to find it.
Keywords: tech hiring, job search platform, direct hiring, developer jobs, recruitment platform, tech recruitment, IT jobs, hiring managers, direct messaging, UK tech jobs, software engineer jobs, salary benchmark, application management, tech talent, engineering roles, startup jobs, hiring solutions, candidate sourcing, recruitment technology, tech careers
Valuation & funding
cord funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2021 | $15M | $60M | NFX · Charlie Songhurst · Index Ventures | — |
| SERIES A✓Equity / VC | Dec 2020 | $17M | $68M | Elad Gil · Charlie Songhurst · Matt Robinson · Guy Podjarny | — |
| SEED✓Equity / VC | Jun 2020 | — | — | NFX | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 48 |
| 2025 | 48 |
| 2024 | 34 |
| 2023 | 47 |
| 2022 | 47 |
Growth signals
cord website traffic
Latest recorded traffic for cord is 160K monthly website visits, down 42.9% over the last three months. cord's team grew 0% over the past year.
Comparisons
cord compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
PrukiConversational AI platform for customer service automation. |
Lisbon, Portugal | Operational | 1 | — | — |
getLostLeadsAI-powered recovery for abandoned form leads. |
— | Operational | |||
CompytIntelligent voice technology for automated CRM updates. |
— | Operational | |||
ProspectLayerB2B prospect discovery, enrichment, and list building. |
Pembroke Pines, United States | Operational | |||
GoUltra SystemsWhatsApp CRM platform for customer service teams. |
Casper, United States | Operational | |||
NexReplyAI-powered email automation for customer service. |
Netherlands | Operational | |||
BetterEnrichMulti-source B2B contact data verification and enrichment. |
— | Operational | |||
MercanaCustomer intelligence and persona detection for ecommerce. |
— | Operational |
Talent graph
cord's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where cord has talent and traffic
In the news
Latest news about cord
Recent press, funding announcements, and product moves mentioning cord — open to read from the original sources.
Market sentiment
What the market is saying about cord
An AI-synthesized read of the highest-engagement posts about cord on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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