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Coolblue

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Omnichannel retailer specializing in consumer electronics and home appliances, operating an online platform and physical stores

Rotterdam, NetherlandsFounded 1999eCommerce & Marketplaces
Valuation $2.5–5B Last recorded · 2021
Revenue $1–5B Latest reported FY
Headcount 2–5k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Coolblue and the history behind them.

About Coolblue

Coolblue is a prominent online retailer specializing in electronics, home appliances, and personal gadgets. The company serves a diverse range of clients, including individual consumers and businesses, primarily in the Netherlands and Belgium. Coolblue operates in the highly competitive e-commerce market, focusing on delivering high-quality products and exceptional customer service. The business model revolves around an extensive online platform complemented by physical stores, allowing customers to experience products firsthand. Revenue is generated through direct sales of products, with additional income from services such as installation, extended warranties, and business solutions. Coolblue's competitive edge lies in its efficient logistics network, enabling free next-day delivery for orders placed before midnight, even on Sundays, and a hassle-free return policy. The company has garnered a strong reputation, evidenced by numerous positive reviews and awards, including the Best Webshop 2021.

Source: Dealroom company data

At a glance

Founded
1999
Headquarters
Rotterdam, Netherlands
Sector
eCommerce & Marketplaces
Power Law
Unicorn$1–10B valuation tierThoroughbred$100M+ revenue

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • HAL Investments
  • Pieter Zwart
Employees mapped 3,797 incl. 60 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 12 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
16 countries with
team presence
🇳🇱 Netherlands87.6%
🇧🇪 Belgium7.9%
🇩🇪 Germany3.2%
🇬🇧 United Kingdom0.6%
🇩🇰 Denmark0.1%
Top 5 of 16 shown
Web traffic by country
8.7M monthly visits
across markets
🇳🇱 Netherlands90.4%
🇧🇪 Belgium2.1%
🇺🇸 United States0.8%
🇩🇪 Germany0.7%
🇬🇧 United Kingdom0.4%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Coolblue on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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