CookpadTV

About CookpadTV

Originally established in April 2018 as a subsidiary of the Japanese food tech company Cookpad Inc., CookpadTV was created to accelerate the growth of the parent company's cooking video division. The company was spearheaded by Representative Director Atsushi Imada. On July 1, 2022, the company rebranded to Cookpad Live Co., Ltd., marking a "second founding" to strategically focus its resources on its core, high-growth live streaming operations.

The company's primary offering is "cookpadLive," a cooking live stream application that allows users to cook along with celebrities and other personalities in real-time. This platform fosters an interactive community where users can communicate with the hosts while preparing meals. The business has diversified its revenue streams since its inception. Monetization began with subscriptions in 2019, providing users with enhanced features. This was followed by the launch of a live commerce division in 2020, which sells original food products developed by the on-screen talent. In 2021, the company further expanded its physical footprint by opening live-viewing cafes, where fans can watch the broadcasts in a shared space.

Another key service is "cookpad storeTV," which provides digital signage solutions for grocery stores. These screens, deployed in thousands of stores, display recipe videos to shoppers, aiming to inspire purchases and provide meal ideas at the point of sale. This service is part of a broader strategy that included a significant 4 billion yen investment from Mitsubishi Corporation in August 2018 to accelerate domestic growth and explore international expansion. The company also operates "cookpad studio," a physical studio space for content creators to film their cooking videos.