C
Convertro
AI · Ra'anana, Israel · Founded 2009
Provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics MoreLess
Convertro, a subsidiary of Yahoo Inc., specializes in providing advanced advertising solutions designed to optimize marketing campaigns through identity-based targeting and performance measurement. The company operates in the digital advertising market, serving a diverse range of clients from small businesses to large enterprises seeking to enhance their advertising effectiveness. Convertro's business model revolves around offering a full-stack platform that integrates various advertising technologies to deliver comprehensive solutions for campaign planning, execution, and analysis. The company generates revenue through subscription fees for its platform, as well as through performance-based pricing models where clients pay based on the success of their advertising campaigns.
Convertro's core services include data-driven insights, cross-channel attribution, and real-time performance analytics, enabling advertisers to make informed decisions and maximize their return on investment. The platform's advanced algorithms and machine learning capabilities allow for precise targeting and measurement, ensuring that marketing efforts are both efficient and effective.
Keywords: advertising solutions, identity-based targeting, performance measurement, digital advertising, campaign optimization, data-driven insights, cross-channel attribution, real-time analytics, machine learning, ROI maximization.
Company overview
Convertro company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Ra'anana, Israel
- Employees
- 559
- Open positions
- None listed
- Dealroom signal
- 60.0
Valuation & funding
Convertro funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2014 | $101M | $101M | AOL | — |
| SERIES B✓Equity / VC | Jan 2013 | $5M | $20M | DAG Ventures · Bessemer Venture Partners | — |
| SEED✓Equity / VC | Nov 2009 | — | — | Founder Collective | — |
| SERIES A✓Equity / VC | Jan 2009 | — | — | Founder Collective · Bessemer Venture Partners · MHS Capital | — |
| SERIES C✓Equity / VC | Oct 2006 | $14M | $56M | Undisclosed | — |
| SERIES B✓Equity / VC | Dec 2005 | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 558 |
| 2025 | 12,029 |
| 2024 | 12,029 |
| 2023 | 12,029 |
| 2022 | 12,029 |
| 2021 | 12,029 |
Growth signals
Convertro website traffic
Latest recorded traffic for Convertro is 400 monthly website visits, up 166.7% over the last three months. Convertro's team declined 95.4% over the past year.
Comparisons
Convertro compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Talent graph
Convertro's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Convertro has talent and traffic
team presence
In the news
Latest news about Convertro
Recent press, funding announcements, and product moves mentioning Convertro — open to read from the original sources.
Market sentiment
What the market is saying about Convertro
An AI-synthesized read of the highest-engagement posts about Convertro on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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