C
Convertro
Provides advertisers and agencies valuable cross-channel analytics and actionable recommendations to attribute, optimize, monitor and adjust marketing strategies and tactics
About Convertro
Convertro, a subsidiary of Yahoo Inc., specializes in providing advanced advertising solutions designed to optimize marketing campaigns through identity-based targeting and performance measurement. The company operates in the digital advertising market, serving a diverse range of clients from small businesses to large enterprises seeking to enhance their advertising effectiveness. Convertro's business model revolves around offering a full-stack platform that integrates various advertising technologies to deliver comprehensive solutions for campaign planning, execution, and analysis. The company generates revenue through subscription fees for its platform, as well as through performance-based pricing models where clients pay based on the success of their advertising campaigns.
Convertro's core services include data-driven insights, cross-channel attribution, and real-time performance analytics, enabling advertisers to make informed decisions and maximize their return on investment. The platform's advanced algorithms and machine learning capabilities allow for precise targeting and measurement, ensuring that marketing efforts are both efficient and effective.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2009
- Headquarters
- Ra'anana, Israel
- Employees
- 559
- Open positions
- None listed
- Dealroom signal
- 60.0/100
- Industry
- Media, Enterprise Software
- Sector
- AI, Intellectual Property, Analytics, Optimization, Business Intelligence, ROI, Campaign Management
- Technology
- Artificial Intelligence, Big Data, Machine Learning
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2014 | $101M | $101M | AOL | — |
| SERIES B✓Equity / VC | Jan 2013 | $5M | $20M | DAG Ventures · Bessemer Venture Partners | — |
Growth signals
Latest recorded traffic for Convertro is 400 monthly website visits, up 166.7% over the last three months. Convertro's team declined 95.4% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Founder Collective
Bessemer Venture Partners
MHS Capital
DAG Ventures
Other known investors1 additional known investor
AOL
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Convertro on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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