C
Contentstack
Leading API-first content hub at the intersection of CMS (content management systems) and DXP (digital experience platforms)
About Contentstack
Contentstack is a digital experience platform (DXP) that provides businesses with the tools to create personalized digital experiences for their customers. The platform is designed to be user-friendly, allowing new users to get up to speed in less than 30 minutes. It operates in the digital marketing and customer experience industry, serving a wide range of clients from various sectors, including major airlines like Icelandair and door manufacturer Pella.
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The company's business model revolves around its Composable DXP powered by a headless content management system (CMS). A headless CMS is a back-end only content management system built as a content repository that makes content accessible via a RESTful API for display on any device. This allows businesses to increase their publishing and developer velocity by up to 90% and 80% respectively, enhancing their ability to deliver personalized and omnichannel content to their customers.
Contentstack also offers a built-in Marketplace, App SDK, and Developer Hub, which clients can use to customize the platform to their specific needs. This flexibility and adaptability are key selling points for the company, enabling it to cater to a wide range of business requirements.
The company generates revenue through a subscription-based model, where clients pay a recurring fee to access the platform and its features. The platform's effectiveness in reducing costs and boosting business value is highlighted in the company's report on the total economic impact of the Contentstack platform.
At a glance
- Status
- Operational
- Founded
- 2018
- Headquarters
- San Francisco, United States
- Employees
- 661
- Open positions
- 8
- Dealroom signal
- 65.5/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing, SaaS, Content Management, Platform, Insurtech, Information Technology
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jan 2025
- Capital deployed
- $220K
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Contentstack.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Nov 2022 | $80M | $320M | Illuminate Ventures · Insight Partners · Georgian | ↗ |
| SERIES BOther financing | Jun 2021 | $58M | $230M | Georgian · GingerBread Capital · Illuminate Ventures · Insight Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Contentstack is 670K monthly website visits, down 6.9% over the last three months. Contentstack's team declined 3.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 ComarchLeading global software house in loyalty, CRM, telecommunications and finance |
Kraków, Poland | Operational | 4,885 | — | $605M |
 ZoominZoomin is a content publishing platform that allows businesses to provide information consistently across all customer touch points |
Tel Aviv-Yafo, Israel | Acquired | |||
 EpressPackProfessional communication solution enabling companies to improve their media outreach |
Paris, France | Operational | |||
 HybrisThe leading provider of omni-channel commerce software |
Munich, Germany | Acquired | |||
 ContentlyA technology company that helps brands to create and manage their corporate content |
New York City, United States | Operational | |||
 In2Your Partner for Media Management and Publishing | IN2 |
Lindau (Bodensee), Germany | Operational | |||
 ZavenOther B2B Software |
Wroclaw, Poland | Operational | |||
 koeinKoein • Web design, Lebanon, mobile apps, Qatar, Dubai, Kuwait, Jordan, KSA |
Beirut, Lebanon | Operational |
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
LyticsPortland, United StatesThe Smart Customer Data Platform for Smart Marketers
$140Mvaluation
RedemindsBengaluru, IndiaA Bangalore-based EdTech startup helping students discover the career choices that are ideal for them
$880Kvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Illuminate Ventures
Series A3 investors entered at this stage
Insight Partners
GingerBread Capital
Georgian
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Contentstack on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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