Connectivity

About Connectivity

Founded in 2011 and operating from Burbank, California, Connectivity, Inc. established itself as a marketing technology firm focused on providing customer intelligence solutions for businesses. The company was formerly known as Solfo, Inc. One of its key figures was Matt Booth, who served as CEO. His background includes extensive executive experience in digital media, marketing, and SaaS solutions, having previously co-founded a local lead generation startup, Done Right, and held senior strategy and product roles at Citysearch.

Connectivity's core business centered on delivering online business intelligence to brick-and-mortar stores. The platform was designed to help businesses identify and understand their customers, analyze customer opinions from social media and reviews, and monitor competitors. By aggregating user-generated content and social media mentions, the software provided a dashboard for small businesses to track their online presence. This allowed clients, which included over 20,000 physical locations across the United States, to identify customer segments and pinpoint geographic areas of concentration for future growth.

The company's primary product was a customer intelligence platform that offered businesses insights into their clientele and competitive landscape. Its unique selling proposition was the consolidation of scattered online data, such as reviews and social media activity, into an actionable dashboard for offline businesses to enhance their local marketing strategies. Over its operational history, Connectivity successfully raised a total of $11 million in funding over three rounds from investors including Greycroft and Rincon Venture Partners. A significant milestone was its Series A funding round on November 18, 2015, which raised $4.62 million. The company's trajectory culminated in its acquisition by SweetIQ on September 15, 2016.