Connect Music

About Connect Music

Connect Music is a Memphis-based music rights and technology company providing independent artists with services typically reserved for major labels, including distribution, publishing, and financing. Founded in August 2020 by George Monger, the company aims to empower creators by allowing them to maintain 100% ownership of their intellectual property while participating in a revenue-share model. The firm operates as a distribution company, not a record label, partnering directly with artists or independent labels to provide infrastructure, expertise, and relationships, including direct contracts with streaming platforms like Apple and Spotify.

Founder, President, and CEO George Monger has a background that includes managing an international touring opera singer and serving as the COO of the Memphis Symphony Orchestra. This experience provided him with insights into the needs of artists and the importance of creating equitable opportunities. Monger established Connect Music to provide independent musicians with the tools and capital necessary for sustainable careers, driven by the belief that artists deserve systems that honor their creativity and secure their financial future.

The company's business model is centered on a partnership where it is incentivized to maximize the exposure and consumption of its clients' music. It serves independent artists, producers, composers, and songwriters who view their music as a business. For its services, Connect Music offers an 80/20 royalty split with no upfront distribution fee. The company utilizes proprietary AI models to help monetize and protect intellectual property across various channels. In early 2026, Connect Music secured an $80 million investment round co-led by Rockmont Partners and Variant Investments. This capital is intended to fund catalog acquisitions, expand music licensing operations, and further develop its technology aimed at independent creators. Notable milestones include launching a $10 million fund for indie artists in 2022 and acquiring the London-based artist and label services provider MTX Music the same year. The company's roster features artists such as Boosie Badazz, Sauce Walka, and the Grammy-nominated producer duo Mike & Keys.