Con Cung

About Con Cung

Con Cung is a retail chain in Vietnam specializing in mother and baby products. The company operates an omnichannel model, with a network of over 700 stores across the country and a robust e-commerce platform. This dual approach allows Con Cung to reach a wide customer base, offering both the convenience of online shopping and the tangible experience of physical stores.

The company's product portfolio is extensive, covering a wide range of items for mothers and children, including diapers, formula, clothing, toys, and strollers. Con Cung also develops its own private label products, such as the 'Con Cung' brand of diapers and wipes, which allows for greater control over quality and pricing. The business model is based on high-volume sales of a diverse range of products, catering to the needs of a growing middle class in Vietnam. Con Cung's primary clients are pregnant women and families with young children.

In early 2022, the company successfully raised $90 million in a funding round led by private equity firm Quadria Capital. This investment is intended to support Con Cung's expansion plans, including the launch of a super app and the development of new product lines. The company aims to become a one-stop shop for all mother and baby needs in Vietnam.