Comfi

Comfi operates as a business-to-business (B2B) payments platform headquartered in Dubai, United Arab Emirates, with a mission to simplify and democratize payments within the supply chain sector. Founded in 2023 by Alisher Akbarov, Amal Abdullaev, and Sanjar Samiev, the company addresses the cash flow challenges faced by suppliers dealing with small and medium-sized enterprise (SME) clients. Comfi's core service enables suppliers and manufacturers to offer flexible credit terms to their buyers while receiving immediate upfront payments themselves. This model is designed to help businesses increase sales, as evidenced by client testimonials reporting a 2x increase in order value and a 50% acquisition of new clients without concerns over creditworthiness.

The platform functions by allowing suppliers to extend credit to their customers without bearing the financial risk or the burden of chasing late payments. This process is managed through an online dashboard or can be integrated with existing customer relationship management (CRM) systems. The company's target market includes a wide range of industries such as food and beverage, healthcare, and automotive. Since its inception, Comfi has built a network of over 200 suppliers and has financed more than 4,000 deals. The business generates revenue through its financial services, which streamline the deal and payment process for B2B transactions.

The founding team's background is rooted in the fintech space, with co-founder Amal Abdullaev previously noting the team's clearer vision and direction as they've grown. The company has received backing from investors such as 500 Global, Sanabil 500 MENA Seed Accelerator, and In5. In June 2024, Comfi secured a significant $5 million debt facility from an Abu Dhabi-based private family office. This funding is intended to facilitate $40 million in B2B transactions across the United Arab Emirates and Saudi Arabia and support the launch of an embedded buy now, pay later (BNPL) solution. Sanjar Samiev serves as the CEO of the company.

Keywords: B2B payments, trade credit, SME financing, cash flow solutions, supply chain finance, embedded finance, buy now pay later B2B, accounts receivable, fintech, Dubai, UAE, MENA, supplier payments, invoice financing, working capital, financial technology, revenue-based financing, trade finance, credit management, order-to-cash