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Colorifix

Fashion · Norwich, United Kingdom · Founded 2016

Biological textile dyeing process using engineered microbes MoreLess

Colorifix is a biotechnology company that has developed a completely biological process to produce, deposit, and fix pigments onto textiles. The company was co-founded in 2016 by Professor Jim Ajioka (Chief Scientific Officer) and Dr. Orr Yarkoni (CEO), who were researchers at the University of Cambridge. Their journey began in 2013 while developing biosensors in Nepal to monitor drinking water quality. They witnessed the severe environmental damage caused by the textile dyeing industry, which consumes trillions of liters of water annually and is a major source of industrial water pollution. This experience prompted them to apply their technology to solve the pollution problem at its source rather than just monitoring it.

The company's core technology utilizes synthetic biology. It starts by identifying the DNA sequences responsible for colors found in nature—from organisms like plants, animals, and microbes—using online databases. This genetic code is then inserted into a safe, engineered microbe, such as bacteria or yeast, which acts as a miniature biological factory to produce the desired pigment. These color-producing microbes are then grown in large-scale fermenters, feeding on renewable resources like sugar molasses and agricultural by-products.

Colorifix's business model involves shipping small quantities of these engineered microbes to textile mills and dye houses. These clients then cultivate the pigments on-site using standard fermentation equipment, a 'grow-your-own' approach that reduces transportation pollution. The entire fermentation broth, including the microbes containing the pigment, is then transferred directly into conventional dyeing machines with the fabric. When heated, the microbes burst and release the color, which binds to the fibers, eliminating the need for many of the toxic chemicals and mordants used in traditional dyeing. This process significantly reduces environmental impact, with independently verified savings of up to 77% in water, 53% in electricity, and a 31% reduction in CO2 emissions.

Headquartered in Norwich, UK, Colorifix primarily serves the fashion and textile industry, partnering with brands like H&M, Pangaia, and Vollebak to bring sustainably dyed products to market. The company is also exploring partnerships in the cosmetics and homewares sectors. Colorifix has expanded its operations to Europe and Latin America and has granted licenses in India and Sri Lanka. The company has secured significant funding to support its transition to full-scale commercial production, including an £18 million Series B round in 2022 and a further $18 million in 2025, with investors including Inter IKEA Group, H&M Group Ventures, and Regeneration.VC.

Keywords: biological dyeing, synthetic biology, textile dyeing, sustainable fashion, microbial pigments, fermentation, eco-friendly textiles, water reduction, chemical-free dyeing, biotech, circular economy, natural dyes, dyehouse technology, sustainable manufacturing, DNA sequencing, engineered microbes, textile innovation, pigment production, greentech, fashion technology, industrial biotechnology

Company overview

Colorifix company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2016
Headquarters
Norwich, United Kingdom
Employees
76
Open positions
2
Dealroom signal
63.8
business modelManufacturingindustryFashionsectorBiotechnologysectoruk riosectorrio engineering biologysectorrio biomanufacturingsectorSynthetic BiologysectorSpinoutsectorSustainable Development GoalssectorUKis Digital and technologiessectorAdvanced MaterialssectorFermentationsectoruk is8 digital and technologiessectorClimate Tech

Valuation & funding

Colorifix funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2025 $18M $137M H&M CO:LAB · Air Preheater · Goldwin · Regeneration.VC
GRANTOther financing Apr 2023 Undisclosed
SERIES BOther financing Jun 2022 $24M $137M PDS Multinational · Regeneration.VC · SynBioVen · H&M CO:LAB
FundingOther financing Jan 2022 $27M Undisclosed
SERIES AOther financing Jul 2020 $6M $24M SAGANA
GRANTOther financing Jan 2020 Undisclosed
SERIES AOther financing Dec 2018 H&M CO:LAB · Primera Impact · Cambridge Enterprise · Saganà
SPINOUTOther financing Jan 2016 University of Cambridge
Showing 8 recorded eventsUnlock the complete deal history →

Growth signals

Colorifix website traffic

Latest recorded traffic for Colorifix is 1.3K monthly website visits, up 8.3% over the last three months. Colorifix's team declined 19.1% over the past year.

Latest monthly visits1.3K 3-month web change+8.3% 1-year team growth-19.1%
Monthly website visits92 observations · Oct 2018–Jul 2026
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Hiring

Open positions at Colorifix

Current openings linked to this company in Dealroom.

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Comparisons

Colorifix compared with similar companies

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Talent graph

Colorifix's talent

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Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on Colorifix's cap table

Sourced from Dealroom's funding and investor records.

Series A 13 investors entered at this stage
H&M CO:LAB
Primera Impact
Cambridge Enterprise
Saganà
SAGANA
PDS Multinational
Regeneration.VC
SynBioVen
Bombyx Capital Partners
Inter IKEA Group
Air Preheater
Goldwin
Youngone
Other known 1 additional known investor
University of Cambridge

Global footprint

Where Colorifix has talent and traffic

Workforce by country
6 countries with
team presence
🇬🇧 United Kingdom70.3%
🇵🇹 Portugal21.9%
🇩🇪 Germany3.1%
🇨🇭 Switzerland1.6%
🇯🇵 Japan1.6%
Top 5 of 6 shown

In the news

Latest news about Colorifix

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Market sentiment

What the market is saying about Colorifix

An AI-synthesized read of the highest-engagement posts about Colorifix on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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