CodeWise

About CodeWise

Codewise, established in 2011 in Krakow, Poland, carved out a significant niche in the ad tech industry under the leadership of its founder, Robert Gryn. Initially bootstrapped, the company experienced substantial growth, culminating in its recognition as the second-fastest-growing company in Europe by the Financial Times in 2017. Gryn, a self-taught entrepreneur who dropped out of the University of Surrey, steered the company with a vision to develop sophisticated, AI-powered marketing technology. This journey saw Codewise become a major player, reportedly generating over $90 million in revenue in 2017.

The company's core business revolves around providing AI-powered solutions for performance marketers, helping them to buy, track, measure, and optimize their advertising campaigns. Codewise developed two flagship products: Zeropark and Voluum. Zeropark functions as a self-serve ad exchange, offering a traffic source for performance marketing campaigns, specializing in domain, pop, and search traffic. Voluum, on the other hand, is a performance tracking and analytics platform that allows marketers to monitor the profitability of their online campaigns in real-time, providing detailed data on clicks, conversions, and costs. This suite of tools primarily serves affiliates, media buying teams, and performance marketing agencies.

The business model is rooted in a subscription-based service for its Voluum analytics platform and a fee-based model for its Zeropark ad exchange, where it profits from the advertising media bought and sold on the platform. In a significant strategic shift, Robert Gryn sold his majority stake in the company in 2020 to an American private equity firm, leaving his role as CEO. Following this acquisition, Codewise has continued to operate and develop its ad tech platforms, focusing on providing tools that enhance advertising efficiency and return on investment for its global client base.