CNZZ

About CNZZ

CNZZ is a Chinese web analytics provider founded in 2002 by Zhiqiang Zhang. Initially backed by the venture capital firm IDG, the company established itself as a key provider of free traffic statistical analysis for China's vast number of websites. This focus on serving small and medium-sized webmasters allowed it to gain significant traction in the Chinese internet landscape.

A pivotal moment in the company's history occurred in May 2011 when it was acquired by Alibaba Group for a sum reported to be around $15 million. This strategic acquisition was seen as a move by Alibaba to gain deeper insights into user behavior outside of its own e-commerce platforms, particularly on small independent websites where CNZZ had a strong presence. The data from CNZZ's extensive network, which at the time claimed to monitor billions of daily page views across millions of websites, was valuable for optimizing Alibaba's e-commerce search engine, Etao, and strengthening its affiliate marketing platform, Alimama.

CNZZ operates as a provider of statistical analytics tools for websites, offering services that allow website owners to monitor and analyze their traffic. The platform provides detailed insights into website traffic, user behavior, and performance through features like real-time traffic monitoring, conversion tracking, and user segmentation. Its core offerings include web-based statistics, advertising effect analysis, and data center services. The business model has been centered on providing free, user-friendly analytics tools, which has led to widespread adoption among Chinese businesses and individual webmasters. In 2016, CNZZ merged with Umeng and DiYuanXin to form a new company called "Umeng+", aiming to usher in an era of "full-domain data".