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CNET

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Reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally

San Francisco, United StatesFounded 1994Consumer Services
Valuation $100–250M Last recorded · 2024
Headcount 1–2k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for CNET and the history behind them.

About CNET

CNET is a leading online platform that provides comprehensive technology insights, product reviews, and industry news to a broad audience. Founded in 1995, CNET has established itself as a pioneer in the tech industry, offering valuable guidance and demystifying complex tech topics for consumers. The platform serves a diverse range of clients, including tech enthusiasts, everyday consumers, and industry professionals. Operating in the digital media market, CNET's business model revolves around generating revenue through advertising, sponsored content, and affiliate marketing. By offering in-depth product evaluations, expert advice, and the latest tech news, CNET helps its audience make informed decisions about technology purchases and usage. The company also produces specialized content, such as weekly recaps and AI-related guides, to keep its audience updated on emerging trends and innovations.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
1994
Headquarters
San Francisco, United States
Employees
1,040
Open positions
None listed
Dealroom signal
68.5/100
Industry
Media
Sub-industry
Streaming
Sector
Consumer Services, Content, Advertising, Video
Client focus
b2c
Investment activity
6 companies, latest Jan 2007
Capital deployed
$75M
Preferred round
SERIES C

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Aug 2024 $100M $100M Ziff Davis ↗
ACQUISITION✓Exit Sep 2020 $500M $500M Red Ventures —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

CNET website traffic

Latest recorded traffic for CNET is 17M monthly website visits, down 15% over the last three months. CNET's team grew 4.6% over the past year.

Latest monthly visits17M 3-month web change-15% 1-year team growth+4.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

Series B and later1 investor entered at this stage

Other known investors4 additional known investors

  • CBS
  • Red Ventures
  • Ziff Davis
  • Elsewhere Partners
Team profiled 369 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
30 countries with
team presence
🇺🇸 United States64.5%
🇮🇳 India8.1%
🇬🇧 United Kingdom4.6%
🇫🇷 France3%
🇨🇳 China2.5%
Top 5 of 30 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about CNET on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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