C
CNET
Consumer Services · San Francisco, United States · Founded 1994
Reviews, news, articles, blogs, podcasts and videos on technology and consumer electronics globally MoreLess
CNET is a leading online platform that provides comprehensive technology insights, product reviews, and industry news to a broad audience. Founded in 1995, CNET has established itself as a pioneer in the tech industry, offering valuable guidance and demystifying complex tech topics for consumers. The platform serves a diverse range of clients, including tech enthusiasts, everyday consumers, and industry professionals. Operating in the digital media market, CNET's business model revolves around generating revenue through advertising, sponsored content, and affiliate marketing. By offering in-depth product evaluations, expert advice, and the latest tech news, CNET helps its audience make informed decisions about technology purchases and usage. The company also produces specialized content, such as weekly recaps and AI-related guides, to keep its audience updated on emerging trends and innovations.
Keywords: technology, product reviews, digital media, consumer guidance, tech news, advertising, affiliate marketing, expert advice, industry insights, innovation.
Company overview
CNET company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 1994
- Headquarters
- San Francisco, United States
- Employees
- 1,040
- Open positions
- None listed
- Dealroom signal
- 68.5
- Investment activity
- 6 companies · latest Jan 2007
- Capital deployed
- $75M
- Preferred round
- SERIES C
Valuation & funding
CNET funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2024 | $100M | $100M | Ziff Davis | ↗ |
| ACQUISITION✓Exit | Sep 2020 | $500M | $500M | Red Ventures | — |
| ACQUISITION✓Exit | May 2008 | $1.8B | $1.8B | CBS | ↗ |
| LATE VCEquity / VC | Jan 2008 | $20M | $80M | Spark Capital | — |
| IPO✓Exit | Jul 1996 | $0 | — | Undisclosed | — |
| SEED✓Equity / VC | Apr 1996 | TCV | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 1,040 |
| 2025 | 994 |
| 2024 | 994 |
| 2023 | 994 |
| 2022 | 994 |
| 2021 | 994 |
| 2020 | 917 |
Growth signals
CNET website traffic
Latest recorded traffic for CNET is 17M monthly website visits, down 15% over the last three months. CNET's team grew 4.6% over the past year.
Comparisons
CNET compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
CNET investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
TextDiggerSan Jose, United StatesTextDigger increases the “findability of a company’s internal and external web pages on major search engines
$17Mvaluation
DooyooMunich, GermanyHome page - Kelkoo Group
→
ON
OneChannelMountain View, United StatesDigital media company based in mountain view, california
$34Mvaluation
MySimonSanta Clara, United StatesShopping recommendations and other services
$700Mvaluation
NI
NikuRedwood City, United StatesInformation technology (IT) management and governance software solutions
$350Mvaluation
NetcentrexParis, FranceNetworking products and network-based applications for business communications, customer interactions
$49Mvaluation
Talent graph
CNET's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where CNET has talent and traffic
team presence
In the news
Latest news about CNET
Recent press, funding announcements, and product moves mentioning CNET — open to read from the original sources.
Market sentiment
What the market is saying about CNET
An AI-synthesized read of the highest-engagement posts about CNET on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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