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CLUVI

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Changing the experience of consumption at the tables of the restaurants

Bucaramanga, ColombiaFounded 2020Food
Valuation $10–25M Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount <100 Current team size
Total funding $0–10M Disclosed equity funding
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About CLUVI

CLUVI operates as a Software-as-a-Service (SaaS) company, providing a suite of digital solutions for the restaurant industry in Latin America and the United States. Founded in 2020 by a team of five Colombian entrepreneurs including Fabian Carrillo Suarez and Mario Andrés Barajas, the company emerged in response to the rapid digitalization needs of the restaurant sector spurred by the COVID-19 pandemic. The founding team pivoted from a previous venture, an event booking platform called Eventsite, applying their collective experience to address the new challenges faced by restaurants. Carrillo's entrepreneurial journey began at a young age, driven by a desire to build impactful things. Prior to CLUVI, the founders had already worked together for over seven years.

The company's core business revolves around helping restaurants digitize their operations to enhance efficiency, reduce costs, and increase sales. It serves a diverse clientele, from local restaurants to stadiums and cinemas, across several countries, including Colombia, Mexico, Panama, Peru, El Salvador, and Brazil. Revenue is generated through its SaaS model. CLUVI secured a significant milestone with a $2.5 million seed round on June 8, 2022, with investors including Somi Capital, FEMSA Ventures, and Redwood Kapital. This funding was intended to fuel the development of its payment solution, CluviPay.

CLUVI offers an ecosystem of digital tools that includes customizable digital menus accessible via QR codes, online reservation systems, and integrated payment solutions. A key feature is its use of artificial intelligence and data analytics to provide restaurants with actionable insights. The platform analyzes consumer behavior, popular dishes, and peak hours, enabling restaurants to optimize their menus and marketing efforts. For instance, the AI can suggest menu engineering strategies, such as price adjustments or product pairings, to boost profitability and has been shown to increase sales by up to 30%. The system also supports direct delivery management, helping restaurants bypass the high commission fees of third-party delivery apps. By collecting granular data, CLUVI not only benefits the restaurants but also provides valuable behavioral analytics for Consumer Packaged Goods (CPG) companies.

Source: Dealroom company data

At a glance

Founded
2020
Headquarters
Bucaramanga, Colombia
Sector
Food
Power Law
Colt$25–100M revenue

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • FEMSA Ventures
  • Cometa
  • Carolina García
  • Angel Hub Ventures
Team profiled 5 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇨🇴 Colombia62.9%
🇧🇷 Brazil14.3%
🇵🇦 Panama8.6%
🇲🇽 Mexico5.7%
🇧🇪 Belgium2.9%
Top 5 of 7 shown
Web traffic by country
33K monthly visits
across markets
🇨🇴 Colombia68.5%
🇨🇦 Canada9.7%
🇺🇸 United States9.4%
🇮🇳 India8.5%
🇵🇰 Pakistan1.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about CLUVI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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