Clover Games

About Clover Games

Based in Seoul, South Korea, Clover Games operates as a mobile game development studio focused on creating immersive role-playing games (RPGs). The company was established in 2017, with some sources indicating a founding in January 2018. It is led by industry veterans with prior experience at major gaming companies like Nexon, Neowiz, and NHN. One of the founders previously served as a VP at SMARTSTUDY, the creator of 'Monster Super League'.

Clover Games has demonstrated a strong ability to secure capital, raising a total of $20.1 million. A significant Series A funding round in September 2018 brought in approximately $9 million from investors including DSC Investment and Hastings Funds Management. This was followed by a Series B round in November 2023, which raised an additional $11.2 million, with participation from firms like LB Investment, Kakao Games, and Dev Sisters Ventures.

The studio's flagship product is 'Lord of Heroes', a hero-collection mobile RPG released globally in September 2020. The game centers on a narrative where players recruit heroes, expand their territories, and work to revolutionize the world. A key feature of 'Lord of Heroes' is its monetization model, which diverges from the common 'gacha' system for character acquisition. Instead, players can purchase characters directly or unlock them through gameplay progression, a strategy intended to appeal to players weary of random-chance mechanics. The business model generates revenue through in-game purchases of items like gear, known as Artifacts, and hero packs, as well as a mini-VIP system and ad views.

Following the success of 'Lord of Heroes', which won Google Play's Best Game of 2020 and the Korean Game Awards Grand Prize, Clover Games announced its next project, '#Me'. Described as a "virtual world migration service," '#Me' is a social RPG and life simulation game built on the Unreal Engine. It allows players to create and customize 3D avatars and engage in various fantasy or lifestyle jobs, including being a content creator within the game's metaverse. This upcoming title represents the company's expansion into the social and metaverse gaming sectors.