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CloudSense

Marketing · London, United Kingdom · Founded 2009

Established in 2009, CloudSense operates as a provider of Salesforce-native configure, price, quote (CPQ) and order management software, targeting ambitious service enterprises looking to navigate the digital-first economy. The company was founded by Richard Britton, who brought his experience from founding and leading other successful technology companies, such as Anite and Axon, to the venture. His background in the B2B software sector, particularly with a focus on delivering solutions to large enterprises, shaped CloudSense's trajectory. The firm's core business revolves around its specialized platform designed to streamline the entire customer lifecycle, from initial sales configuration to final order fulfillment. This platform is particularly aimed at businesses with complex service offerings, helping them to manage product and pricing rules, generate accurate quotes, and process orders efficiently. CloudSense primarily serves clients in the Communications, Media, and Utilities sectors, counting major players like BT, Telstra, and Spotify among its customers. The business model is centered on providing its portfolio of software applications, supported by a global team of over 350 consultants and engineers who assist with implementation and ongoing support across Europe, the U.S., and Asia Pacific. CloudSense's product suite enables its customers to go to market more quickly, accelerate their sales processes, and improve order accuracy. The platform's main value proposition is its ability to handle high-volume, complex transactions while providing a better customer experience and enhancing overall business performance. By integrating directly with Salesforce, it allows clients to leverage their existing CRM data for more effective sales and order management. This integration is a key feature, offering a unified commercial product catalog and simplifying the management of multi-channel sales and service delivery. The company has been recognized as a Gartner Visionary and is part of the Tech City Future Fifty program, underscoring its position in the market. Keywords: CPQ, order management, Salesforce native, B2B software, service enterprises, telecommunications, media industry, utilities sector, sales transformation, customer lifecycle management