Cloud Retail

About Cloud Retail

Cloud Retail offers a modular e-commerce platform targeting mid-sized and expanding retail businesses that find plug-and-play systems insufficient for their operational scale. The company provides a unified commerce infrastructure designed to give brands complete oversight of the customer journey, from the point of sale to final delivery. Its business model centers on providing this software-as-a-service (SaaS) platform to a client base that includes ambitious retail and grocery brands.

The company's history is one of strategic evolution. Founded in London in November 2020 by Marat Bolatov and Artur Shamalov, the company initially operated as Jiffy Grocery, a 15-minute grocery delivery service. Leveraging their experience in food technology and logistics, the founders catered to the pandemic-driven demand for rapid delivery, establishing a network of micro-fulfilment centers and raising significant pre-seed funding. In 2022, facing the profitability challenges common in the quick-commerce sector, the firm pivoted from being a direct-to-consumer delivery service to a B2B technology platform for e-commerce, rebranding as Cloud Retail in 2023. This pivot was a move to commercialize the robust software and operational expertise developed in-house. A significant milestone was securing $3 million in a seed funding round in April 2025 to fuel the expansion of its retail management ecosystem.

Cloud Retail's product consists of a comprehensive ecosystem of interconnected modules. These include conversion-optimized checkout flows, intelligent order management, warehouse orchestration (WMS), delivery control, and embedded business intelligence. Retailers can adopt individual modules or the entire integrated stack, allowing for flexibility and scalability. The platform is engineered to replace fragmented tools, reduce time-to-market, streamline fulfillment, and optimize logistics without the rigidity of traditional enterprise systems. The company serves clients across the UK, European Union, and the MENA region, including major brands like Carrefour and Circle K.