CLO

About CLO

CLO Virtual Fashion, established in Seoul, South Korea, in 2009, operates as a key player in the digital transformation of the fashion industry. The company was co-founded by Jaden Seungwoo Oh, Pete Goddard, and Bu Jeong-hyeok. Jaden Oh, while a Ph.D. student in computer science, developed the initial prototype of a cloth simulation algorithm, which formed the technological basis of the company. The firm was founded with the vision of virtualizing every garment on Earth.

The company provides a suite of 3D garment visualization software and associated services. Its flagship product, CLO, allows fashion designers to create true-to-life virtual garments, enabling them to visualize fabric, fit, and silhouette with high accuracy. This process of digital prototyping significantly reduces the time and costs associated with physical sampling and manufacturing. Another primary product is Marvelous Designer, a 3D design software tailored for character artists in the gaming and animation sectors. To support its software offerings, the company developed CLO-SET, a digital asset management and collaboration platform, and CONNECT, a marketplace for 3D digital fashion assets. These platforms facilitate a more integrated workflow from design and production to marketing.

CLO Virtual Fashion generates revenue primarily through a Software as a Service (SaaS) model, offering tiered subscription plans for its software. This model provides a consistent revenue stream and includes regular updates and support. Additional income is derived from specialized training services, cloud-based collaboration tools, and strategic partnerships with fashion brands, educational institutions, and technology providers. The company serves a wide range of clients, from individual freelance designers and small studios to large multinational corporations like Hugo Boss, Nike, and H&M. The technology is also applied in the film and computer graphics industries. As of December 2023, the company reported annual revenue of approximately $36.5 million.