ClixTV

About ClixTV

ClixTV operates as a multi-platform streaming company positioned at the convergence of entertainment, e-commerce, and technology. The company was established in 2014 by a team of media industry veterans: Edward M. Sullivan, Stacy Jolna, Patricia Sullivan, and Bill Bradham. The founding team brings a wealth of experience; CEO Edward Sullivan is an Emmy-award-winning brand strategist known for launching over 200 channels, including for major players like HBO and Discovery. Founder and CMO Stacy Jolna was part of the original executive team at TiVo, while Chief Creative Officer Patricia Sullivan is a seasoned Hollywood producer. Bill Bradham, another founder, handles business development and investor relations.

The business offers a free, ad-supported streaming service designed to simplify content discovery for consumers in a crowded market. ClixTV's core product is a content guidance platform that helps users find programming across major streaming services like Disney+, HBO Max, and Amazon Prime. This is achieved through a combination of artificial intelligence, machine learning, and human editorial curation. The platform primarily targets Millennial and Gen Z audiences, with a significant majority of users accessing the service on mobile devices. In addition to acting as a discovery tool, ClixTV produces its own original short-form content, with episodes typically running two to four minutes. This content spans various genres, including celebrity fitness, comedy, eSports, and lifestyle, featuring social media influencers and emerging talent.

Revenue generation for ClixTV is multifaceted. The company provides advertisers with shopping pages and e-commerce platform integrations through partnerships with networks like Rakuten and Commission Junction. This model creates a direct-to-consumer brand experience where viewers can watch content, shop for products, and earn cash rewards. The company also serves as a promotional partner for major studios and streaming companies, driving viewership to their long-form content. Since its first funding round in May 2020, ClixTV has raised a total of $19 million, including a Series A round in March 2022. The service is widely distributed across more than 80 channels and platforms, including Roku, Apple TV, Amazon Fire TV, and Plex.