Cliosnacks

About Cliosnacks

Clio Snacks operates within the refrigerated snacking sector, positioning its products at the intersection of the yogurt and snack bar markets. The company was founded in 2015 by Sergey Konchakovskiy, a Ukrainian immigrant with a background in medicine and finance, having worked for companies like Entenmann's and Wonderful Company. The inspiration for Clio came partly by accident, after observing his children playing with leftover yogurt, and partly from his memory of "sirki," chocolate-covered cheese bars from his childhood in Ukraine. This led him to develop a novel product: a refrigerated, chocolate-covered Greek yogurt bar with a cheesecake-like texture.

The company’s core business revolves around manufacturing and distributing these handheld Greek yogurt bars, which are sold as a convenient and healthier alternative for breakfast, snacks, or dessert. The business model is centered on CPG (Consumer Packaged Goods) sales through a multi-channel retail distribution network that includes major retailers like Whole Foods, Target, Walmart, and Costco, as well as convenience stores and foodservice channels like universities. Revenue is generated directly from the sale of its products to these retail partners. The primary consumer base initially consisted of health-focused women and mothers but has expanded to include a broader demographic, including Gen Z students.

Clio's product line features strained Greek yogurt as the main ingredient, providing protein and probiotics, wrapped in a chocolate or yogurt coating. Each bar contains around 8-9 grams of protein and is typically under 170 calories. The company offers a variety of flavors, including strawberry, vanilla, peanut butter, and salted caramel, and has expanded its portfolio to include mini-bars, zero-sugar options, and granola & yogurt parfait bars. A key differentiator is that the products are sold refrigerated, not frozen, which initially caused some confusion for retailers on where to place them in stores. The company has experienced significant growth, with reported sales climbing from $9 million in 2019 to a forecasted $60 million in 2024, and has secured multiple rounds of funding from investors such as Alliance Consumer Growth (ACG) and AF Ventures to fuel its expansion.