Clicampo

About Clicampo

Clicampo, which now operates as Arado, is a Brazilian ag-tech company founded in 2021 by Victor Bernardino (CEO), José Miguel Noblecilla (CTO), Luiza Batista, Bruno Mengatti, and Yuri Janotti. The founders bring experience from companies like Rappi, Uber, and Wildlife Studios. Bernardino was inspired by his family's background in both the restaurant business and farming.

The company operates a B2B digital marketplace that directly connects small and medium-sized rural food producers with urban businesses such as restaurants, hotels, and food retailers. This model aims to streamline the fresh produce supply chain by removing intermediaries, which allows farmers to receive better prices for their goods while buyers pay less. Clicampo manages the entire logistics process, from acquiring produce from a network of farmers to storing it in fulfillment centers and handling delivery to the end customer. The platform offers buyers the ability to specify produce characteristics like ripeness and quality.

For producers, the company provides forecasting and logistical tools to aid in harvesting decisions and optimize delivery. The business generates revenue by charging a fee for each transaction on the platform and through partnerships. Clicampo operates fulfillment centers and serves major Brazilian cities including São Paulo, Belo Horizonte, Campinas, and Rio de Janeiro. In April 2023, after rebranding to Arado, the company announced a $12 million Series A funding round led by Acre Venture Partners, bringing its total funding to over $21 million. This followed a $7.5 million seed round in June 2022. The firm also acquired Pin.go, a startup specializing in fruit and vegetable delivery for restaurants.