Cleverhome

About Cleverhome

Ecovacs Group, a significant entity in the global smart home appliance market, operates the domain cleverhome.com.cn, which now redirects to the official Ecovacs China site. The company was established in 1998 by Qian Dongqi, initially as an OEM manufacturer for vacuum cleaners. Observing the limitations and low margins of contract manufacturing, Qian pivoted the company towards developing its own brand, officially founding 'Ecovacs' in 2006 to focus on robotics. This strategic shift marked the beginning of the company's journey into the service robotics sector.

Qian Dongqi's background as a university teacher before venturing into business in the 1980s informed his analytical approach to market opportunities. His decision to create a proprietary brand stemmed from the insight that long-term viability depended on research and development capabilities rather than price competition. This foresight was instrumental in the company's multiple transformations: from traditional vacuum cleaners to robotic vacuums, and later expanding into a broader range of home service robots. In 2018, Ecovacs successfully launched its IPO on the Shanghai Stock Exchange, and at the age of 60, Qian embarked on a 'second entrepreneurial journey' by creating Tineco, a premium smart appliance brand designed to compete in the high-end segment.

The group's business model is centered on the research, development, manufacturing, and sale of consumer-facing robotic and smart appliances. It operates through two primary brands: Ecovacs and Tineco. The Ecovacs brand is synonymous with home service robots, offering products such as the 'DEEBOT' series of robotic vacuum cleaners, 'WINBOT' window-cleaning robots, and 'AIRBOT' air-purifying robots. These products serve households seeking to automate cleaning and other domestic chores. Revenue is generated through the direct sale of these hardware products globally. The Tineco brand extends the group's reach into the high-end smart appliance market, notably with its 'FLOOR ONE' smart floor washer, which integrates vacuuming and mopping functions with intelligent sensor technology. The group serves over 50 million households across more than 170 countries and regions.