Cleeng

About Cleeng

Cleeng specializes in Subscriber Retention Management (SRM) for Over-The-Top (OTT) services, focusing on live sports and video on demand (VOD). The company provides a suite of modular solutions designed to optimize subscriber retention and monetization for broadcasters and media companies. Cleeng's platform offers a range of services including pay-per-view (PPV), subscription video on demand (SVOD), transactional video on demand (TVOD), and rental options. The platform is highly flexible, featuring robust APIs that allow seamless integration with existing systems, making it suitable for broadcasters of all sizes. Cleeng serves a diverse clientele, including leading direct-to-consumer (D2C) brands in the media and entertainment industry, such as Sinclair Broadcasting Group, CBC, and Optus Sport. The business model revolves around providing specialized add-on modules that enhance core services, such as checkout optimization, churn management, and customer support. Cleeng generates revenue through subscription fees, transaction fees, and service charges for its various modules. The company's comprehensive approach aims to create lifelong subscriber relationships by predicting and preventing churn through advanced analytics and personalized customer care.