Cleaning Lab

About Cleaning Lab

Cleaning Lab is an on-demand home cleaning service that connects users with professionally trained cleaning managers through a mobile application. The platform, operated by the parent company Lifelab Corp., was launched in March 2017 by Yeon Hyun-joo, a former Kakao employee and working mother who recognized the need for reliable and professional home help.

The company's business model is centered around its mobile app, available on both Android and iOS, which allows customers to book and pay for cleaning services in as little as 30 seconds. Users can select a date and time for cleaning, with service durations ranging from three to eight hours depending on the size of the residence and the required tasks. Cleaning Lab's target market includes double-income families, single-person households, and full-time homemakers in South Korea, a market estimated to be worth over $5 billion. Revenue is generated by taking a commission on the cleaning services booked through the platform. The company has seen significant growth, reportedly reaching over 50,000 users with a monthly growth rate of 30% since its inception.

A key feature of the service is its roster of trained cleaning managers, who are primarily housewives between the ages of 45 and 55. This provides a source of employment while ensuring a high standard of service for customers. Yeon Hyun-joo's personal experience as a working mother of three for 17 years directly influenced the company's focus on matching households with professional and suitable cleaners. Before founding Cleaning Lab, she was involved in establishing a Kakao-branded O2O cleaning service, but the department was eventually dissolved due to a shift in corporate strategy, leading her and other team members to start Lifelab Corp.

The company has successfully raised significant capital, including a Series A round in January 2018 and a Series B round in July 2019, with total funding reaching over $19.7 million from investors such as Capital One, D3 Jubilee Partners, Hana Ventures, and Lotte Ventures.