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Cleandesign

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Hybrid power systems optimizing industrial generator performance.

Toronto, CanadaFounded 2017Energy
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Cleandesign

CleanDesign Inc. is a Canadian energy technology company that develops and deploys Hybrid Energy Management Systems (hEMS) for industrial clients. Founded in 2017, the firm targets sectors with high diesel generator usage, such as oil and gas, mining, and remote communities, to reduce fuel consumption, emissions, and operational costs. The company is led by CEO Mark Lerohl, who brings over 25 years of investment banking and private equity experience.

The core of CleanDesign's offering is its hEMS, a plug-and-play solution that integrates battery energy storage with proprietary software and AI to optimize power usage on-site without requiring clients to replace their existing infrastructure. This system combines engine automation and advanced controls, allowing it to automatically manage diesel generators by turning them on and off at optimal levels. The technology collects over 60,000 data points per second from each unit to dynamically adjust power loads in real-time, anticipate energy needs, and provide predictive maintenance analytics. Benefits include a significant reduction in fuel use—averaging 5,000 to 10,000 gallons per month per drilling rig—and emissions reductions of up to 32%. The integrated battery storage also provides instant power, preventing downtime from generator failure.

CleanDesign operates primarily in North America, with deployments in challenging environments like Mexico and the Canadian Arctic Circle. Its clients include major drilling service providers like Precision Drilling Corporation and Helmerich & Payne. The company has secured significant financing to scale its operations, including a C$10 million credit facility in 2022 and a $20 million growth investment led by Edison Partners in April 2026. This funding is intended to accelerate the deployment of its hEMS units and support expansion into new applications, including the development of its "Highline" system, designed to help industrial operations connect to and optimize grid power.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Toronto, Canada
Sector
Energy

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Edison Partners
Team profiled 2 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
3 countries with
team presence
🇨🇦 Canada46.1%
🇺🇸 United States46.1%
🏳️ Monaco7.7%
3 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cleandesign on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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