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Cleancult

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Makes green cleaners that don't suck welcome to the next generation of green cleaners

New York City, United StatesFounded 2016eCommerce & Marketplaces
Valuation $100–250M Last recorded · 2025
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cleancult and the history behind them.

About Cleancult

Cleancult is an eco-friendly cleaning products company focused on reducing plastic waste through innovative packaging solutions. The company offers a range of cleaning products, including laundry detergent sheets and powerful cleaning formulas, all housed in refillable and reusable 'eternal bottles.' Cleancult targets environmentally conscious consumers who are looking to make sustainable choices in their household cleaning routines. Operating in the green consumer goods market, Cleancult's business model revolves around direct-to-consumer sales through their website and subscription services, ensuring a steady revenue stream. The company makes money by selling its cleaning products and refill packs, which are designed to minimize environmental impact while providing effective cleaning solutions.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
New York City, United States
Employees
31
Open positions
None listed
Dealroom signal
70.3/100
Industry
Wellness Beauty, Home Living
Sector
eCommerce & Marketplaces, Sustainable Packaging, Sustainable Development Goals, Climate Tech
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Nov 2025 $5M $125M JPalmer Collective ↗
SERIES B✓Equity / VC May 2025 $5M $125M Sage Hill Investors · Maywic Select Investments · Anchor Capital Group ↗
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Cleancult website traffic

Latest recorded traffic for Cleancult is 19K monthly website visits, down 5% over the last three months. Cleancult's team grew 0% over the past year.

Latest monthly visits19K 3-month web change-5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

54 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed21 investors entered at this stage

  • Bryan Rosenblatt
  • Erik Peterson
  • MassChallenge
  • PepsiCo
  • Vanterra Capital
  • BoxGroup
  • Ben Zises
  • Scott Hartley
  • Jenny Fielding
  • Blue Slide Ventures
  • DGNL Ventures
  • Kevin Hart
  • SuperAngel.Fund
  • Wiley Cerilli
  • Katie Shea
  • Daniel Curran
  • Craft Ventures
  • David Heath
  • Lev Ekster
  • Everywhere Ventures
  • US National Science Foundation

Series A20 investors entered at this stage

  • Moe Funding
  • George Kaiser Family Foundation
  • JL Company I LLC
  • Roosmarijn De Kok
  • Sage Hill Partners,
  • Blue Scorpion Investments
  • Ketch Ventures
  • Anchor Capital Group
  • Atento Capital
  • HartBeat Ventures
  • Habitat Partners
  • Maywic Select Investments
  • Karman Ventures
  • Reynolds Channel
  • Natureza
  • Electric Feel Ventures
  • Rachel Zoe Ventures
  • Steven Himmel
  • Sage Hill Investors
  • JPalmer Collective

Other known investors13 additional known investors

Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States79.2%
🇮🇩 Indonesia4.2%
🇫🇷 France4.2%
🇵🇰 Pakistan4.2%
🇪🇸 Spain4.2%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cleancult on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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