COMPANY PROFILE

Classy

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A social enterprise that helps nonprofits maximize their impact through a suite of world-class online fundraising tools

San Diego, United StatesFounded 2006Fintech

Valuation $500M–1B Last recorded · 2021

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Classy

Classy.org is a dynamic startup that provides online fundraising software tailored specifically for nonprofit organizations. The company operates in the nonprofit sector, offering a suite of tools designed to help these organizations raise more money online. Classy's platform allows nonprofits to create customized, branded fundraising pages quickly and efficiently, enabling them to engage supporters and manage donations seamlessly.

Classy serves a diverse range of clients, including some of the world's top nonprofit organizations such as The Salvation Army, Heifer International, and Team Rubicon. These clients benefit from Classy's advanced security measures, ensuring the safety of donor data, and a variety of resources like guides, webinars, and worksheets that provide best practices and industry insights.

The market Classy operates in is the global nonprofit sector, which is increasingly moving towards digital solutions for fundraising. Classy supports international fundraising efforts by accommodating 130 different currencies, making it easier for nonprofits to reach a global audience.

Classy's business model is subscription-based, offering various pricing plans to suit the needs of different organizations. Nonprofits can start using the platform for free, with the option to upgrade to more comprehensive plans that provide additional features and support. This tiered pricing strategy allows Classy to cater to both small and large organizations, ensuring scalability and flexibility.

Revenue is generated through these subscription fees, as well as transaction fees on donations processed through the platform. By providing a robust, user-friendly solution for online fundraising, Classy helps nonprofits maximize their fundraising potential while ensuring a steady stream of income for the company.

In summary, Classy.org is a leading provider of online fundraising software for nonprofits, offering a comprehensive suite of tools and resources to help organizations raise more money and manage their donor relationships effectively.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2006
Headquarters: San Diego, United States
Employees: 198
Open positions: None listed
Dealroom signal: 62.7/100
Industry: Fintech
Sub-industry: Financial Management Solutions
Sector: Fintech, Charity, Money Management, CRM, Crowdfunding, Non-Profit, Sustainable Development Goals, B Corp
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn X

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Funding history

7 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Jan 2022	$0	—	GoFundMe	↗
SERIES DOther financing	Apr 2021	$118M	$472M	Salesforce Ventures · Hinge Capital (formerly Ventures51) · Norwest Venture Partners	—

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Growth signals

Classy website traffic

Latest recorded traffic for Classy is 79K monthly website visits, down 78.6% over the last three months. Classy's team declined 49.6% over the past year.

Latest monthly visits79K 3-month web change-78.6% 1-year team growth-49.6%

Monthly website visitsFeb 2016–Jul 2026

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