C
Claravine (Formerly Tracking First)
Is a pioneer in Data Integrity for the global enterprise
About Claravine (Formerly Tracking First)
Claravine created The Data Standards Cloud, a platform that helps marketing and data teams to standardize, govern, and connect data across their organization.
The company's main goal is to create a common data language across all teams and systems, which helps to improve data quality and collaboration. By automating the governance of data, Claravine allows organizations to have more accurate and richer data, which in turn leads to better decision-making and improved customer experiences.
The platform integrates with various tools and platforms, such as Adobe, Google, Facebook, and others, allowing for a seamless flow of standardized data. This helps to eliminate data silos and provides a single source of truth for marketing data. The company serves a wide range of clients, from large enterprises to smaller businesses, that are looking to improve their data management practices.
Claravine's business model is based on a subscription-based service, where clients pay for access to the platform and its features. The company also offers support and consulting services to help clients with the implementation and use of the platform.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- Lehi, United States
- Employees
- 66
- Open positions
- 5
- Dealroom signal
- 67.5/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Tracking, Coding
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jun 2023
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | May 2022 | $16M | $64M | Peninsula Ventures · Five Elms Capital · Kickstart Fund · Silverton Partners | ↗ |
| SERIES A✓Equity / VC | Oct 2020 | $5M | $20M | Peninsula Ventures · NEXT Frontier Capital · Grayhawk Capital | — |
Growth signals
Latest recorded traffic for Claravine (Formerly Tracking First) is 94K monthly website visits, up 224.1% over the last three months. Claravine (Formerly Tracking First)'s team grew 3.1% over the past year.
Open positions
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Silverton Partners
Kickstart Fund
Series A4 investors entered at this stage
Grayhawk Capital
Peninsula Ventures
NEXT Frontier Capital
Five Elms Capital
Other known investors1 additional known investor
Frazier VC
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Claravine (Formerly Tracking First) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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