CJ HelloVision Co

About CJ HelloVision Co

LG HelloVision Corp., formerly known as CJ HelloVision, operates as a significant multiple-system operator (MSO) in South Korea's telecommunications and broadcasting sector. The company was originally established as Korea Telecom Cable Television Company in 1995 and has undergone several name changes, including CJ Cable Net and CJ Hello, before becoming LG HelloVision in 2020 following its acquisition by LG Uplus. This strategic acquisition was finalized after LG Uplus acquired a 50% plus one share stake from CJ ENM for 800 billion won, a move aimed at reshaping the competitive landscape of the paid TV market.

The core business of LG HelloVision revolves around providing a suite of home connectivity solutions. This includes digital and analog cable television services under the 'Hello TV' brand, high-speed internet access through 'Hello Internet', and internet phone services. Beyond these foundational offerings, the company has diversified into the Mobile Virtual Network Operator (MVNO) market with its 'Hello Mobile' service, which provides more affordable mobile plans by leasing network infrastructure from major telecom operators. This budget-friendly mobile service earned recognition as the most successful MVNO at the MVNOs World Congress in 2017. The business model generates revenue through subscriptions for its cable TV and internet services, local advertising, and sales of mobile plans and rented home appliances.

A key aspect of LG HelloVision's operations is its focus on local communities. The company operates local TV channels that deliver news, disaster broadcasting, and other region-specific content, aiming to be a 'local creator' that grows with the community. Following the acquisition, LG Uplus committed to investing significantly in upgrading LG HelloVision's network infrastructure and enhancing content, including the introduction of virtual and augmented reality features. The company serves a large subscriber base, which stood at over 4 million for its paid TV services prior to the merger, and the combination with LG Uplus created the second-largest pay TV provider in South Korea. The current CEO, Song Gu-young, was appointed in December 2019, transitioning from his role as head of the home and media division at LG U+.