COMPANY PROFILE

Citrus

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Consumer payments and mobile banking services

Mumbai, IndiaFounded 2011Fintech

Valuation $100–250M Last recorded · 2017

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Citrus

Citrus Pay, a consumer brand under PayU Payments, is a leading digital payment services provider in India. The company specializes in offering a Unified Payment Interface (UPI) based application that facilitates instant online payments, money transfers, and secure transactions. Citrus Pay serves a diverse range of clients, including individual consumers and over 50,000 merchants, by providing a convenient and secure platform for financial transactions. The app allows users to pay, send, receive, and split money using just a mobile number, making it an ideal solution for settling bills and other financial activities. Additionally, Citrus Pay offers access to Wallet and LazyPay services, enhancing the user experience with more financial management options. The business operates in the competitive digital payments market, leveraging its robust development toolkit and fast settlement features to attract and retain customers. Citrus Pay generates revenue through transaction fees, merchant services, and value-added financial products. The company's focus on security ensures that personal and financial data are encrypted and protected against unauthorized transactions.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2011
Headquarters: Mumbai, India
Employees: 38
Open positions: None listed
Dealroom signal: 61.6/100
Industry: Fintech
Sub-industry: Payments, Banking
Sector: Fintech, Banking, Bank
Client focus: b2c
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Sep 2016	$130M	$130M	PayU	—
ACQUISITION✓Exit	Oct 2015	$25M	—	Ascent Capital · Ascent Capital Group · Zwitch Payments · Sequoia	—

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Growth signals

Citrus website traffic

Latest recorded traffic for Citrus is 3.8K monthly website visits, up 123.5% over the last three months. Citrus's team declined 2.6% over the past year.

Latest monthly visits3.8K 3-month web change+123.5% 1-year team growth-2.6%

Monthly website visitsSep 2015–Jul 2026

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