Citizens Parking

About Citizens Parking

Citizens Parking, established in 2014 by industry veteran Jerry Skillett, operates as a comprehensive parking management solutions provider. Skillett, a co-founder with over 35 years of experience, previously held an executive role at Central Parking System, where he was instrumental in its significant expansion. His entrepreneurial background extends to founding technology and product companies, reflecting a career focused on integrating technology with traditional industries. This experience shaped Citizens Parking's strategy of combining operational excellence with custom marketing to enhance the value of parking assets for its clients.

The company's business model is centered on managing parking services across a diverse range of sectors, including commercial office buildings, hotels, airports, retail centers, municipalities, healthcare facilities, and event venues. It generates revenue by providing a suite of services that includes valet parking, shuttle transportation, concierge services, and on-street parking management. Through a portfolio of established brands—Lanier, ICON, Park One, AmeriPark, and Quik Park—the company manages an extensive network of over 1,200 locations and more than 320,000 parking spaces. This multi-brand strategy allows the firm to tailor its services to specific client needs, from luxury hotels like the Ritz Carlton and Four Seasons to complex operations for municipalities and airports.

A significant milestone in the company's history occurred on December 10, 2018, when it was acquired by ParkJockey (now REEF Technology) in a deal backed by Mubadala and Owl Rock. This acquisition was part of ParkJockey's larger strategy to merge traditional parking operations with a technology platform, transforming parking lots into logistics and neighborhood hubs for services like cloud kitchens and last-mile delivery. Before the acquisition, Citizens Parking had already embraced technology, forming a strategic partnership with INRIX in 2016 to offer an end-to-end parking solution that included real-time availability, reservations, and payment through a mobile platform.