C
Cirkul
Transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water
About Cirkul
Cirkul is a startup that aims to revolutionize the way people consume water by making it more enjoyable and convenient. The company offers a unique hydration system that allows users to customize their water with a variety of flavors and intensity levels using a special bottle and flavor cartridges. This system is designed to encourage people to drink more water by making it taste better and more fun.
Cirkul serves a broad range of clients, including health-conscious individuals, families, and children. The company operates in the health and wellness market, focusing on hydration solutions. Its products are particularly appealing to those who are looking to increase their water intake but find plain water unappealing.
The business model of Cirkul is based on selling reusable water bottles and flavor cartridges. The bottles are made from BPA-free, shatter-proof plastic and come in various sizes, including 12oz, 22oz, and 32oz. The flavor cartridges are available in over 100 different flavors, catering to a wide range of tastes and preferences. Customers can purchase these products directly from the company's website or through subscription plans, which provide a steady stream of recurring revenue.
Cirkul makes money primarily through the sale of its bottles and flavor cartridges. The company also offers promotions and discounts to attract new customers and encourage repeat purchases. By providing a customizable and enjoyable drinking experience, Cirkul aims to build a loyal customer base that will continue to purchase its products over time.
Source: Dealroom company dataAt a glance
- Founded
- 2016
- Headquarters
- Tampa, United States
- Sector
- Food
- Power Law
- Unicorn$1–10B valuation tier
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
AF Ventures
Siddhi Capital
S.C.Holdings
Series B and later3 investors entered at this stage
- AVAF Ventures
- SCSiddhi Capital
- S.S.C.Holdings
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Patents
28 active patent families included in this estimate.
A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.
Market sentiment
An AI-synthesised read of the highest-engagement posts about Cirkul on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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