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Cirkul

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Transforming the pillars of Modern CPG with a mission to make a healthier world by helping people enjoy drinking more water

Tampa, United StatesFounded 2016Food
Valuation $1–2.5B Last recorded · 2022
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Cirkul and the history behind them.

About Cirkul

Cirkul is a startup that aims to revolutionize the way people consume water by making it more enjoyable and convenient. The company offers a unique hydration system that allows users to customize their water with a variety of flavors and intensity levels using a special bottle and flavor cartridges. This system is designed to encourage people to drink more water by making it taste better and more fun.

Cirkul serves a broad range of clients, including health-conscious individuals, families, and children. The company operates in the health and wellness market, focusing on hydration solutions. Its products are particularly appealing to those who are looking to increase their water intake but find plain water unappealing.

The business model of Cirkul is based on selling reusable water bottles and flavor cartridges. The bottles are made from BPA-free, shatter-proof plastic and come in various sizes, including 12oz, 22oz, and 32oz. The flavor cartridges are available in over 100 different flavors, catering to a wide range of tastes and preferences. Customers can purchase these products directly from the company's website or through subscription plans, which provide a steady stream of recurring revenue.

Cirkul makes money primarily through the sale of its bottles and flavor cartridges. The company also offers promotions and discounts to attract new customers and encourage repeat purchases. By providing a customizable and enjoyable drinking experience, Cirkul aims to build a loyal customer base that will continue to purchase its products over time.

Source: Dealroom company data

At a glance

Founded
2016
Headquarters
Tampa, United States
Sector
Food
Power Law
Unicorn$1–10B valuation tier

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • AF Ventures
  • Siddhi Capital
  • S.C.Holdings

Series B and later3 investors entered at this stage

  • AF Ventures
  • Siddhi Capital
  • S.C.Holdings
Employees mapped 490 incl. 3 AI specialists
Founders Hidden — book a demo/100 quality score
Key operators 16 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇺🇸 United States98.3%
🇮🇳 India0.4%
🇨🇦 Canada0.4%
🇨🇳 China0.4%
🇷🇸 Serbia0.4%
5 countries shown
Web traffic by country
1.4M monthly visits
across markets
🇺🇸 United States95.3%
🇨🇦 Canada0.5%
🇳🇿 New Zealand0.5%
🇬🇧 United Kingdom0.3%
🇦🇺 Australia0.2%
Top 5 markets shown

Patents

Estimated portfolio value
$22M

28 active patent families included in this estimate.

A patent family groups patent filings for the same invention. Source: Dealroom · PatSnap.

Explore the patent portfolioPatent records, technology areas and peer comparisonsBook a demo

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Cirkul on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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