CIRKAY

About CIRKAY

CIRKAY provides a technology platform designed to create lasting connections between artists and their fans. The company was incorporated in London, United Kingdom, on February 15, 2024. It was co-founded by Simon Scott, who also serves as CEO, and Lawrence Williams, the company's architect. CIRKAY was created by Push Entertainment Ltd. and Solid Bond Capital Ltd. Scott has a long history in music technology, dating back to 1996 with projects for Oasis and Daft Punk. The company operates in the creator economy, targeting artists, musicians, writers, and influencers who want to foster direct and authentic relationships with their followers. The core of CIRKAY's offering is the Fan Pass®, a digital key that gives fans access to exclusive perks and token-gated experiences across multiple online and offline platforms. This system is designed to rectify the fractured connection between creators and fans in a cluttered digital landscape, allowing creators to control their fan data and monetize their community as they see fit. For an annual fee, fans get access to exclusive content, merchandise, discounts, and communities on platforms like Shopify and Discord. The Fan Pass is not a new social platform but an identity key that integrates with existing services, enabling creators to gate content, run AMAs in secure channels, and reward loyal fans without needing to store their personal information directly. In March 2026, CIRKAY and its parent company Push Entertainment were acquired by ATC Music Group for approximately £1,050,000 in a cash and stock deal. This acquisition is part of ATC's strategy to build a data-led, fully integrated artist services business, strengthening its direct-to-fan infrastructure. Following the acquisition, Simon Scott joined ATC's management team as the non-board Chief Technology and Product Officer. Though pre-revenue at the time of the acquisition, CIRKAY's technology was seen as a key asset for enhancing fan engagement and improving economic outcomes for artists in ATC's ecosystem.