CIBN

As one of the seven networks licensed by the state to distribute over-the-top (OTT) content in China, CIBN operates as an IPTV/OTT content delivery platform, content provider, and aggregator. Its business model focuses on providing a wide range of services across multiple screens and platforms. The platform integrates resources from its parent company, CRI, along with content from partners like Youku and over 20 other providers, offering users a large library of copyrighted HD video content, including movies, TV shows, and variety shows on smart TVs and OTT set-top boxes. CIBN has also developed mobile applications, such as the CIBN HD VIDEO app and the ChinaTV app, to complement its large-screen services.

To enhance its service quality, CIBN has entered into strategic partnerships, notably with RealNetworks, to utilize its RealMedia HD codec. This collaboration aims to deliver higher-quality video streaming at lower bitrates, reduce data costs, and improve the overall user experience across its platforms. The business serves a broad audience, interacting with global users through multilingual and multi-terminal forms of communication. Keywords: IPTV, OTT, content delivery network, streaming media, state-owned media, China Radio International, content aggregation, video on demand, digital media, broadcast media, Youku, online video platform, new media, multi-platform content, smart TV apps, content licensing, mobile video, cross-platform media