Chromatic

Drawing from their collective background in product design and software engineering, the founders identified a market need to support UI engineers. This led to the creation of Storybook, an open-source tool that allows developers to build and test UI components in isolation. Storybook's popularity within the frontend development community paved the way for Chromatic, the commercial entity and cloud platform designed to augment the Storybook workflow. Chromatic's mission is to enhance the user experience across the internet by equipping frontend developers with superior tools.

The business operates on a subscription-based model, offering various monthly plans for businesses, including a free tier for smaller projects. Revenue is generated from subscriptions to its cloud service, which automates UI workflows. Chromatic serves a global client base of frontend development teams, ranging from individual developers to large enterprises such as BBC, Mozilla, Adobe, and Square.

Chromatic's core product is a visual testing platform that integrates seamlessly with Storybook. It automatically captures snapshots of every UI component with each code commit and compares them against baselines to detect visual regressions down to the pixel. This process helps teams catch UI bugs early, ensuring visual consistency and quality across multiple browsers like Chrome, Firefox, Safari, and Edge, and different viewports. The platform is built to accelerate the development feedback loop by providing debugging tools and facilitating team collaboration and sign-off directly within the workflow. By automating a significant portion of manual quality assurance, Chromatic enables development teams to iterate faster and deploy with greater confidence.