Chowsing Live

About Chowsing Live

Chowsing, officially Shanghai Chowsing Pet Products Co., Ltd., is a private company established in 2004 with its headquarters in Shanghai, China. The company operates in the food products industry, with a specialized focus on pet health and nutrition. From its inception, Chowsing has concentrated on pet nutrition supplements under its flagship brand, Nourse, rather than entering the more saturated pet staple food market. This strategic focus has positioned Nourse as a leading pet nutrition brand in China based on online sales volume.

The company's product portfolio is designed to support the entire life cycle of cats and dogs, featuring items such as anti-hair loss supplements, vitamins, and calcium tablets. Chowsing's business model revolves around the research, development, and sale of these pet products, aiming to provide integrated solutions for pet health. Revenue is generated through the sale of its products, primarily online, where it has achieved significant market traction. The CEO of the company is Shaojun Lu.

Chowsing has demonstrated a strong growth trajectory, supported by significant investment. The company has completed multiple funding rounds, including a Series B round on May 25, 2021, and a subsequent Series B+ round that raised nearly 400 million yuan (approximately $63 million). A Series B++ round brought in an additional 200 million yuan. Over time, Chowsing has raised a total of $151 million. This capital is being strategically deployed to enhance brand building, optimize the supply chain, and boost research and development capabilities. A key part of this strategy includes a substantial investment of RMB 700 million (around USD 110 million) for the construction of a new factory in Anhui province, which is expected to generate an annual production value of RMB 5 billion (USD 780 million) upon completion. This move toward a proprietary factory and an integrated supply chain is intended to ensure long-term quality control and stable production capacity. Investors in Chowsing include prominent firms such as Tencent, Cathay Capital, Meridian Capital, Hony Capital, and Vertex Ventures.