Chopt

About Chopt

Chopt is a fast-casual restaurant chain specializing in made-to-order salads, wraps, and bowls. The company targets health-conscious consumers in the fast-casual dining market.

Chopt's business model combines in-store dining with a strong emphasis on digital and off-premises sales. This includes online ordering for pickup and delivery, as well as dedicated pickup and delivery-only locations. The company has invested in technology to streamline the ordering process, including the use of kiosks and a mobile app. This multi-channel approach allows Chopt to cater to a wider range of customer preferences and dining occasions.

The company differentiates itself through its focus on high-quality, fresh ingredients, sourcing from local farms whenever possible. The menu features a variety of signature salads and allows for extensive customization, giving customers control over their meals. Chopt regularly introduces new menu items and seasonal specials to maintain customer engagement.