choiceform

About choiceform

Choiceform, founded in 2015 by CEO Wester Xi, is a Shanghai-based company that has established itself in the experience management sector. Initially focused on digitizing market research, the firm has since broadened its scope to a comprehensive Total Experience (TX) management platform. It operates with a globally distributed, remote-first team of researchers and strategists, maintaining offices in Shanghai, Beijing, Guangzhou, and Wuhan.

The company provides a suite of solutions designed to help businesses understand and optimize the entire customer journey. Its core offering is the TX platform, which integrates customer experience (CX), employee experience (EX), brand experience (BX), and product experience (PX). This platform transforms fragmented feedback from various channels—including websites, mobile apps, and in-person interactions—into actionable strategies for growth. By combining customer experience data with operational data, the platform's algorithms help define user requirements in real-time. A key milestone for the company was securing $30 million in a Series C funding round on December 27, 2021, with participation from investors like Sequoia Capital, Zoo Capital, Albatross Venture, and Aqua Ventures.

Choiceform serves a diverse client base across industries such as automotive, real estate, finance, retail, and consumer electronics. The business model appears to be tiered, offering solutions for organizations of all sizes, from small surveys to enterprise-level deployments with options for managed cloud or private hosting. The platform includes tools for survey design, advanced analytics dashboards, real-time monitoring, and workflow automation. Looking ahead, the company is developing AI-driven solutions for predictive issue detection and emotion-aware analytics to help businesses shift from reactive to proactive experience optimization.