ChiefClouds

About ChiefClouds

ChiefClouds, legally registered as Shanghai Chiwu Information Technology Co., Ltd., is a data technology firm established in 2016 and headquartered in Shanghai, China. The company was founded by CEO Cheng Huayi, a serial entrepreneur with a background in computer science from Tsinghua University and Georgia Institute of Technology. Before ChiefClouds, Cheng founded the digital marketing company Yi Media, which was acquired by Alibaba Group in 2015, after which he served as a Vice President at Alibaba, managing big data commercialization.

The company specializes in providing enterprise-level big data solutions, focusing on consumer data platforms (CDP), data middleware, and marketing applications. ChiefClouds targets large enterprises in the consumer goods, retail, and automotive sectors, helping them to manage and analyze consumer data to refine operations and drive business growth. Its client roster includes prominent brands like Unilever, Starbucks, Dyson, Mengniu Dairy, and SAIC General Motors. The business operates on a B2B model, offering its proprietary software and services to these large corporations.

The core of ChiefClouds' offering is its integrated suite of products designed to create a one-stop, closed-loop system from multi-channel consumer data management to marketing execution. Their Customer Data Platform (CDP) enables the consolidation of disparate customer data sources, creating a unified view of the consumer. This platform features modules for data modeling, tag management, group operation, and analytics. Building on this data foundation, ChiefClouds provides applications for marketing automation, customer relationship management (CRM), smart sales guidance for retail staff, and digital analytics to optimize media performance. This allows clients to conduct targeted marketing, manage loyalty programs, and empower their sales teams with data-driven insights. The company has secured significant funding, including a Series B round, from investors such as IDG Capital and Hang Seng Digital Industry Fund.