Chic Fresh

About Chic Fresh

Chic Group (熙可集团) stands as a diversified transnational corporation with its origins in Shanghai, where it was founded in 1995. The company has established a significant global footprint with operations spanning America, Europe, Oceania, and Asia, supported by 19 branch offices and 8 manufacturing plants. The group's activities are extensive, organized into six primary divisions: food, agriculture, home and garden products, medical equipment, integrated supply chain management, and development and investment in ecological integrated rural urbanization projects (IRUP).

Within its food division, Chic Group has distinguished itself as China's largest export-oriented fruit processing enterprise. This segment focuses on the global marketing and distribution of high-quality fruit products, operating five large-scale fruit processing plants and a state-of-the-art R&D facility. A key part of this division is Chic Fresh, which produces and markets fresh juices and smoothies under brand names such as "Fruiti" and "INVO".

The corporation's business model is built upon what it terms SIMIS: Solution, Investment, Management, Innovation, and Service, aiming to deliver substantial value to its global partners. This integrated approach is evident across its diverse business units, which include Chic Agritech, Chic Capital, SYNTIME Home & Garden, SYNTIME Logistics & Supply Chain Management, and Chic Medical. The company employs over 10,000 people worldwide, including a management and technical team of over 450 professionals. This structure enables Chic Group to offer a one-stop shop for services and resources across its various sectors.