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Chezhibao
Online auction platform for used car trading
About Chezhibao
Jiangsu Chezhibao Information Technology Co., Ltd. operates an online auction platform for used cars, primarily utilizing a consumer-to-business (C2B) model. Founded in 2012 by Huang Le, a returning overseas graduate with a master's degree in engineering from the University of Windsor, the company was established to address the burgeoning second-hand car market in China. Huang's experience trading used cars on the US-Canada border during his studies informed the company's business model.
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The company provides a one-stop, commission-free service for car owners looking to sell their vehicles through online competitive bidding. For car dealers, it offers a source of pre-owned vehicles. The platform integrates the entire transaction process, from vehicle inspection and valuation to online auctioning, logistics, and financing, aiming to connect car owners with a nationwide network of dealers. Chezhibao developed proprietary technologies including the VPQS used car inspection standard, a remote valuation system, and its core online auction platform to enhance operational efficiency. The business model focuses on creating a data-driven ecosystem that serves both individual sellers and professional buyers, such as dealerships and 4S stores.
Headquartered in Nanjing, China, the company expanded its services to over 100 cities, connecting with more than 100,000 car dealers across 300 cities by 2018. Chezhibao secured significant funding through multiple rounds, including a Series D funding of 800 million RMB in 2018, led by investors like Green Harbor Investment, PAG, and Gobi Partners. At its peak in 2019, the company was valued at 7 billion RMB and named a unicorn enterprise by the Nanjing government. However, the company later faced significant financial difficulties, leading to reports of operational issues around late 2019 and 2020.
Latest news
Press, funding announcements and product moves mentioning Chezhibao.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES DOther financing | Jun 2018 | $125M | $500M | Green Harbor Investment | ↗ |
| SERIES COther financing | Mar 2017 | $100M | $400M | PAG · Pacific Alliance Group | ↗ |
Growth signals
Latest recorded traffic for Chezhibao is 200 monthly website visits, down 81.8% over the last three months.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
- PGPegasus Group
Series A4 investors entered at this stage
Gobi Partners- GVGobi Ventures
- JCJD Capital
Addor Capital
Series B and later3 investors entered at this stage
PAG- PGPacific Alliance Group
- GIGreen Harbor Investment
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Chezhibao on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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