Chatail

About Chatail

Based in Shanghai, China, Chatail offers a Software-as-a-Service (SaaS) platform focused on live video commerce for the retail sector. The company was founded in 2016 by Xuan Zheng, who also serves as the CEO. Chatail targets high-end retail brands, providing them with tools to integrate live video shopping experiences across various digital touchpoints.

The platform enables enterprises to send live video invitations to specific customers, allowing them to book sessions to view products. It also allows for the placement of a 'live' button on a brand's official website, app, product detail pages, and social media, creating multiple entry points for customers to reserve live video services. This functionality is designed to connect salespeople directly with consumers to understand their needs and improve sales conversion rates. Chatail's software is developed to help sales associates at physical stores drive online traffic and interact more effectively with customers. The company's AI tools are aimed at analyzing consumer needs and preferences to increase live-streaming sales conversion rates, optimize customer service efficiency, and provide brands with targeted customer insights.

Since its founding, Chatail has progressed through several funding rounds, securing a Series B round in July 2022, led by Qiming Venture Partners, which brought its total funding to over $10 million. Other notable investors include Cathay Capital, GSR Ventures, Hunger Capital, and La Maison des startups. The capital from its Series B was earmarked for upgrading the customer service system and expanding the team dedicated to live stream operations and customer growth. In its second year of commercialization, the company received the LVMH Innovation Award and was a L'Oreal BigBang Winner.