Channel99

About Channel99

Channel99 is a pioneering startup in the B2B (business-to-business) sector, offering a unique view-through technology that provides advanced analytics for digital marketing channels. This technology allows businesses to compare their digital marketing performance against industry standards, providing valuable insights to make informed decisions about their marketing investments.

Channel99's clients are primarily B2B marketers and finance teams who are looking to optimize their marketing strategies, reduce waste, and increase their return on investment. The startup operates in the digital marketing analytics market, a rapidly growing sector due to the increasing importance of data-driven decision making in business.

The business model of Channel99 is based on a freemium model, where users can start using the platform for free, and then pay on a cost-per-thousand impressions (CPM) basis once they exceed one million impressions. This model allows businesses to try the platform and see its value before committing to a paid plan. Additionally, the company offers a connection to Salesforce CRM (Customer Relationship Management) to provide more detailed insights into how marketing investments are impacting the business. This service is available for a monthly fee, billed annually.

Channel99's revenue is generated through the CPM charges and the monthly fees for the Salesforce connection. The startup's goal is to help B2B marketers make smarter marketing decisions, reduce customer acquisition costs, and drive their sales pipeline more predictably.