Chaitime.com

About Chaitime.com

Founded in Hsinchu, Taiwan, in 2005 by Henry Wang, Chatime has developed into a major global teahouse franchise. The company operates under the parent entity La Kaffa International Co Ltd, which became the sole publicly listed bubble tea company in Taiwan following its debut on the Emerging Stock Market in December 2012. Chatime's business model is centered on franchising, a strategy that has propelled its expansion to over 2,500 outlets across more than 60 countries.

The core of Chatime's business is the preparation and sale of a wide variety of tea-based beverages. Its target market consists of a broad audience of tea enthusiasts, with a particular focus on engaging Gen Z consumers through recent brand-refresh initiatives. Revenue is primarily generated through franchise fees, royalties on gross sales, and sales from company-owned stores. The franchise model offers partners a turnkey operation with comprehensive support, including store planning, training, marketing, and supply chain management.

Chatime's product line features over 100 customizable drinks, including milk teas, fruit teas, smoothies, and coffees. A key feature is the use of high-quality ingredients and fresh tea, which is brewed every four hours to ensure flavor and aroma. Customers can personalize their drinks with various toppings, such as the popular "pearls" and "QQ" jelly. To maintain quality control and supply chain efficiency, Chatime vertically integrated its operations by acquiring Ten En Tapioca Foods Co., Ltd., a major Taiwanese tapioca pearl manufacturer, in 2019. The company has also engaged in strategic collaborations, such as offering products on AirAsia flights and partnering with brands like Horlicks and McDonald's.