Certona

About Certona

Certona is a leading provider of AI-powered personalization solutions designed to enhance customer experiences and drive conversions. Operating in the e-commerce and retail sectors, Certona serves a diverse range of clients including apparel, home decor, sports, outdoor, health, beauty, grocery, restaurant, automotive, and B2B commerce. The company leverages patented AI technology to deliver personalized content, offers, and product recommendations across all customer touchpoints, significantly reducing abandonment rates and boosting customer loyalty. Certona's business model revolves around offering its advanced personalization platform as a service, generating revenue through subscription fees and performance-based pricing models. By tailoring search results and presenting the right content to each individual, Certona helps businesses increase their average order value and overall sales. With over 15 years in the marketplace and a track record of serving 100 billion personalized experiences per month, Certona has been ranked the #1 personalization provider for 11 consecutive years.