Cerkl

About Cerkl

Cerkl offers a sophisticated suite for internal corporate communications, designed to enhance how businesses engage with their employees. Founded in 2013 by Tarek Kamil, a five-time entrepreneur, the company originated from a community project and evolved to address the complexities of enterprise communication. Kamil's extensive background in leveraging big data, machine learning, and predictive analytics to solve real-world problems has been a driving force behind Cerkl. His previous ventures, including the successful sales of Incigna and WhatIfSports (to FOX), underscore a career focused on technology-driven solutions.

The company operates on a Software-as-a-Service (SaaS) model, providing its platform, Cerkl Broadcast, to a diverse client base that includes sectors like healthcare, technology, finance, retail, and higher education. Cerkl Broadcast distinguishes itself by unifying a company's disparate communication channels—such as email, SharePoint, Microsoft Teams, Slack, and intranets—into a single, cohesive system. This omni-channel approach allows employees to receive information on their preferred platform, which helps increase engagement. A core component of the service is its use of artificial intelligence to personalize content for each employee based on their roles, interests, and past interactions, moving away from a one-size-fits-all communication strategy.

Key features of the Cerkl Broadcast platform include a drag-and-drop email builder, advanced audience segmentation, automated newsletter creation, and a native mobile app for deskless workers. The platform provides robust, real-time analytics, allowing communication teams to measure the impact of their efforts through metrics like open rates and click-throughs, and share these insights with leadership via custom dashboards. The company emphasizes a collaborative relationship with its clients, stating that approximately 85% of its features are driven by customer feedback. Financially, Cerkl is venture capital-backed, having secured multiple funding rounds, including a Series A deal in October 2021. The company reports an estimated annual revenue of $3.8 million.