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Ceremonia

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Clean hair care brand inspired by Latinx heritage and rituals

New York City, United StatesFounded 2020Wellness Beauty
Valuation $0–100M Latest valuation · 2023
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Ceremonia and the history behind them.

About Ceremonia

Ceremonia is a clean hair care brand deeply rooted in Latinx heritage, aiming to empower individuals to embrace their natural hair with confidence. The company offers a range of hair care products that focus on natural ingredients known for their nourishing and restorative properties. These products include oils, shampoos, conditioners, and hair masks, all designed to promote healthy hair growth, reduce dryness, and protect against environmental damage.

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Ceremonia primarily serves consumers who are looking for clean, natural, and effective hair care solutions. The brand is particularly popular among individuals who value sustainability and cultural heritage in their beauty products. The market Ceremonia operates in is the beauty and personal care industry, with a specific focus on clean and natural hair care products.

The business model of Ceremonia is direct-to-consumer (DTC), which means they sell their products directly to customers through their website, ceremonia.com. This model allows them to maintain control over the customer experience and build a strong brand relationship with their audience. Additionally, Ceremonia offers a personalized shopping experience through a custom hair care routine quiz, helping customers find the best products for their specific hair needs.

Ceremonia generates revenue by selling its hair care products online. They also leverage their strong brand presence and customer loyalty to drive repeat purchases. The company’s focus on high-quality, natural ingredients and its celebration of Latinx heritage have helped it become one of the most popular independent hair care brands in the beauty industry.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2020
Headquarters
New York City, United States
Employees
18
Open positions
None listed
Dealroom signal
63.4/100
Industry
Wellness Beauty
Sector
Wellness Beauty

Latest news

Press, funding announcements and product moves mentioning Ceremonia.

See all news

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC May 2023 $10M $40M Sandbridge Capital · Silas Capital · Female Founders Fund
SEEDEquity / VC Jan 2022 Undisclosed
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Ceremonia website traffic

Latest recorded traffic for Ceremonia is 37K monthly website visits, up 23.3% over the last three months. Ceremonia's team declined 14.3% over the past year.

Latest monthly visits37K 3-month web change+23.3% 1-year team growth-14.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investors

22 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed6 investors entered at this stage

  • SoGal Ventures
  • XFactor Ventures
  • Female Founders Fund
  • Silas Capital
  • Beliade
  • Black Jays Investments

Series A1 investor entered at this stage

  • Sandbridge Capital

Other known investors15 additional known investors

  • Air Venture Partners
  • Backbone Angels
  • Brenda Chen.
  • Color Capital
  • Famille C Participations
  • Ganas Ventures
  • Jaclyn Johnson
  • Michael Goossens
  • Nina Faulhaber
  • Rana Argenio
  • Red Bike Capital
  • Sophia Amoruso
  • The Climate Pledge
  • Trust Fund
  • Viralety Ventures
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States79%
🇭🇰 Hong Kong5.3%
🇬🇧 United Kingdom5.3%
🇵🇰 Pakistan5.3%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Ceremonia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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